AMP is Google’s reply to Facebook Instant Articles. If you haven’t heard about Instant Articles, it’s an initiative aimed at keeping hold of users within the Facebook environment rather than sending them out to publishing websites by offering a much better reading experience and faster page rendering (up to 10 times faster than opening an external link, according to Facebook).
Unlike Instant Articles, you don’t need to join a third-party program for implementing AMP on your website. With the free AMP plugin, you can instantly create AMP pages for your WordPress website by installing it from the directory.
The intention of AMP is to boost page speed exponentially by using a lightweight, stripped-down template optimized for speed.
Regardless of the internet connectivity, it opens a web page almost instantly.
That being said, the purpose of AMP is not to replace responsive design of a website or to automatically load an AMP version when they’re visited from a mobile device. Instead, they are managed by AMP consumer platforms such as Twitter and Google Search.
For example, when you open a web page from a Google search result that supports AMP, it will open an AMP page, which is a stripped down version of the web page, instead of a responsive page This boosts the loading speed of the site.
Similarly, if you’re opening a link from Twitter’s native browser that supports AMP version, it will load the AMP page almost instantly instead of loading its slow default page.
The AMP page is loading almost instantly instead of loading its slow default page.
Should you implement AMP on a WordPress website?
Even though AMP is the latest SEO opportunity, surveys show that publishers are actually slow to implement AMP on their sites. This can be due to many reasons.
First off, with the availability of free plugins, AMP implementation may seem to be an easy task. In reality, it is not as easy as it seems. In fact, once you install the free AMP plugin on your site, you’ll start receiving tons of AMP errors in your Google Search Console account.